AMBROSIA & NECTAR
Brand Identity, Packaging Design
In my final year of university, I embarked on a captivating project that allowed me to merge my passion for literature with graphic design. The challenge was to create a packaging concept for a product featured in a literary work, and I chose to delve into the captivating world of Percy Jackson. Inspired by the rich tapestry of Greek mythology interwoven in the series, I envisioned "Ambrosia and Nectar," a packaging and brand identity concept that pays homage to these legendary substances. Ambrosia and Nectar, known for their transformative and healing qualities, were believed to bestow immortality and aid in recovery—qualities reminiscent of modern sports supplements.
Logo Design
The creation of the "Ambrosia and Nectar" logos was inspired by Greek "Meander" motifs and the Percy Jackson book series' connection to Greek mythology. This journey began with thorough research and conceptualization, gaining insights into the symbolism of Ambrosia and Nectar. Sketching and digital design followed, focusing on proportion, balance, and symmetry while incorporating a contemporary color palette and typography. Feedback and refinement were integral to the process, ensuring the logos resonated both visually and conceptually. The final logos seamlessly integrated into the packaging concept, bridging classical aesthetics with modern design, showcasing my ability to blend cultural influences with contemporary visual identity.
Protein Powder
The packaging concept for 1KG Protein Powder is designed to embody the classical Greek aesthetic. Each container boasts a rich navy blue base, capturing the essence of antiquity, while accent colours are thoughtfully chosen to represent the diverse range of flavours offered. By offering a selection of flavours, this concept seeks to evoke the delightful sensation of savouring one's preferred tastes, mirroring the legendary qualities of Ambrosia and Nectar.
Pre Workout
Like A&N Protein Powder, the Pre Workout tub's accent colours reflect the flavour, but the base colour is a darker shade of the accent colour, rather than navy blue.
