GLOW
Brand Identity, Website Design
During my university years, I embarked on a journey to address my skin condition, Ichthyosis, through skincare experimentation. This journey converged with a project task: to devise a solution for a specific need, which will effect a positive change. The result was "Glow," a visionary online platform. Comprising the "Learn," "How To," and "Routine" sections, Glow empowers users to understand their skin conditions, master skincare techniques, and curate personalized routines. By fusing personal experience with design innovation, Glow goes beyond a website, offering a transformative space where knowledge fosters skin confidence.
Website
Step into the core of the "How To" section on, a space that reflects my design vision. Here, I've curated articles to enhance your skincare routine, catering to your unique needs – from essentials to insider techniques. As you delve into these pieces, you're delving into the why behind ingredients, precise application, and holistic practices. This space is like a knowledgeable friend, offering insights that empower. With each article, you're gaining confidence to make informed skincare decisions. Let this "How To" section accompany you on your skincare journey, where knowledge merges with empowerment, and your path to radiant skin unfolds.
Exploring the depths of "Glow," we present the informative "Learn" section. Here, users delve into their skin condition intricacies and unearth product insights for proactive care. Recognizing the prevalent lack of understanding – 63% of women unaware of their skin type – "Learn" steps in to demystify. Through tailored guidance and practical knowledge, users gain the tools to make wiser skincare choices, fostering a healthier relationship with their skin.
While using the "Learn" section, users encounter a practical example. For those interested in understanding a particular skin condition, this section provides key insights, including the biological aspects. This knowledge helps users tailor their skincare routine by adding or adjusting elements to prevent the condition from being noticeable. "Learn" is a pragmatic resource that empowers users with actionable information to make informed skincare decisions.
Here's an inside look at a user's experience within the "How To" section, specifically focusing on understanding proper moisturizer usage. In this article, we delve into the essence of moisturizers – what they are and their significance. Users gain insights on the art of application, tailored to various body parts, and the optimal frequency. Beyond that, we emphasize the importance of patch-testing before full application along with plenty of other notes that best inform the user.
Routine
In the dynamic "Routine" segment of Glow, individuals seeking expert skincare direction can seamlessly navigate a tailored experience. By submitting personalized traits through a user-friendly questionnaire, the platform crafts a bespoke skincare regimen. This flexibility extends to quantity adjustments, offering three distinct tiers – the higher the tier, the more items included. Upon receiving their curated routine, users are greeted with usage instructions discreetly placed on the packaging's interior. This innovative feature not only accelerates skincare journeys, bringing an end to wasted product trials but also imparts a personalized education, empowering users with insights into their ideal product selection. The "Routine" section within Glow represents a transformative approach, combining customization, efficiency, and education for an elevated skincare expedition.
Social Media
Glow's core strength resides in its website, where a wealth of skincare information and the brand's personality converge. Additionally, users have the option to stay connected through our social media channels, where they'll receive updates on skincare tips, tricks, and segments from the "Learn" and "How To" sections. This outreach isn't solely focused on driving sales; it's about fostering user engagement and providing a nudge for users to kickstart or maintain their skincare routines. It's an avenue to offer practical insights and motivation, reinforcing the importance of consistent skincare practices.
Posters
Glow's Skin Transformation Poster is a visual snapshot of the potential skincare journey awaiting those who choose to embrace the Glow experience. This poster encapsulates the essence of what's achievable through Glow's offerings, showcasing a glimpse of the positive transformation that users can undergo in their pursuit of enhanced skin care. It's a concise representation of the impactful change that becomes attainable when leveraging Glow's personalized insights and effective routines.
In response to the evolving self-care landscape, Glow presents a series of informative posters addressing a prevalent concern: 7 in 10 men acknowledging the need to reevaluate their self-care practices. These posters offer straightforward diagrams elucidating proper facial cleansing and moisturizing techniques. With simplicity at the forefront, these visuals guide individuals on the essentials of effective skincare, ensuring clarity and confidence in their routines. The posters embody Glow's commitment to demystifying skincare, empowering men to cultivate healthier habits effortlessly.
Shop
an informative creation that accompanies every product clients acquire from Glow, be it through our online platform or in-person. As a graphic designer, I've meticulously crafted this guide to ensure that your skincare experience is both effective and enjoyable. Each step is visually depicted, offering a clear and concise path to optimizing the benefits of your chosen product.